Client: Ninjacart
Duration: 3 months
Role: UX and UI Re-Design
Categories: Onboarding, Neo-banking
Industry: Agri-Tech, B2B Commerce, Fin-Tech
Ninjacart is India's largest fresh produce supply chain company that is solving one of the toughest problems in the world through technology. Ninjacart connects producers of food directly with retailers, restaurants, and service providers using in-house applications that drive end-to-end operations.
Ninjacart has turned out to be a poster boy of the Indian Agritech space with every likelihood of becoming the first unicorn from the agri-tech space. In December 2021, the company had cornered the largest funding round in the space with its valuation touching $815 million. In terms of scale, it’s probably the biggest company with its operating revenue slated to cross Rs 1,000 crore in the fiscal year ending March 2022.
Key Numbers
Ninjacart's business model as an agri-tech platform is to solve one of the toughest agricultural supply chain problems at its root, is to build reliable, cost-effective, and high-speed infrastructure, and enable retailers and merchants to source fresh produce directly from farmers daily and sell them to other buyers in the market.
The fresh produce supply chain is happening through four levels of sellers before it reaches the consumer.